Global focus on Chinese luxury consumption: in June 2011, with the famous brand Samsonite suitcases and the top Italian brand in the Hong Kong stock exchange will Prada IPO, the region, especially in the greater China region, has become a global luxury market focus.
We think that, more and more international luxury brand will Hong Kong exchange listed as first choice, in addition to high valuations premium outside, the greater China region, especially China eye-catching luxury consumption growth is more important reason. Chinese luxury consumption is “crazy” : the euros, in 2010, the Chinese mainland luxury consumption year-on-year growth of 30%, far faster than in Asia Pacific and the rate of growth of 12% and 23% of the world, China has become a global luxury consumption growth engine. Chinese luxury consumption has the following features: (1) male consumption is given priority to, women consumption level continuously improve; (2) domestic consumption growth faster than consumption abroad; (3) new consumption is the main crowd growth.
High-end consumer groups support Chinese luxury consumption growth, we think that promote China’s luxury consumption the fast growth the main reasons are: (1) China’s economy continued to 20 years of rapid growth is the most fundamental reasons; (2) high-end consumption crowd rapid growth is the most solid support strength; (3) travel outside the continued growth of the our country also led to one of the important forces luxury consumption; (4) public consumption, business gift with Chinese characteristics such as the consumption in China also constitute the most solid strength of luxury consumption. Two kinds of companies will benefit: we think, the following two types of company will from China’s fast growing luxury consumption: (1) local benefit of growing steadily luxury brands, such as ordos, Europe BaiLanNu, XiangYunSha, etc.; (2) foreign luxury brand agent, such as luo lai home textile, seven Wolf, good news to birds, etc. Tips: if the risk domestic economy slows significantly appear, might be the impact of China’s luxury consumption.